'People talk about social media and virality, and that's all well and good, but what does it really mean? That's why I use the word 'remarkable' because I mean, literally, something worth remarking on. 'I think what we've always tried to do is make something remarkable,' said Larsen. I can get around some pretty complicated stuff. 'These are not necessarily the games I play,' said Matthew Hall, 40, one half of Hipster Whale.

With the latter you use your finger to slash flying watermelons. With the former you pilot a cuboidal animal across roads, rivers and train tracks. The defining characteristic of games such as Crossy Road and Fruit Ninja is that they are simple to learn, addictive to play, and have no ultimate goal. To teenagers, names like Hipster Whale and Fruit Ninja's developer, Halfbrick, are as instantly familiar as those of Kylie Minogue and Angus Young were to their parents. We might not be able to play cricket any more, but Aussie geeks with laptops are becoming multimillionaires. Fruit Ninja was developed in Brisbane and has managed to become an international success.Īnother Australian smartphone favourite, Fruit Ninja, has been downloaded by more than one billion people, becoming the second most popular app in history.

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